Initially known as Exotic Car Share, the fractional exotic car ownership company opened its doors in 2000, changed its name to Curvy Road in 2006, and joined ITEX in 2009.
When it came to attracting new customers, Curvy Road hit an(ahem) roadblock.
How could they get the word out to the public about their relatively new and unfamiliar service?
How could they pay for marketing that would be most beneficial to their business?
With the unique ITEX distribution channel, Curvy Road was able to spread the word about their service to other business owners. The dynamic company did so through email promotions and highlighted business newsletters produced by their local ITEX Franchisee office.
ITEX business members were drawn to driving a Lamborghini or a Ferrari, and being able to pay with ITEX dollars made the decision to try the new service easy! The icing on the marketing cake?
They told their friends, creating additional clientele.